Bogdan Gheorghiu
Executive Creative Director | Creative Strategy | AI Creative Systems
I work at the intersection of creativity, strategy and AI.
My focus is simple: improving the quality of creative thinking before money, time and talent are wasted on weak directions.
I help teams clarify the problem, sharpen the brief, find stronger insights and ideas, judge creative work better and build repeatable creative systems that raise the level of output.
WHAT I DO
Creative Leadership
I lead creative departments, shape creative cultures, mentor teams and help agencies produce stronger work with clearer strategic foundations.
Creative Strategy
I turn vague business or marketing problems into sharper briefs, insight territories, brand platforms and creative opportunities.
AI Creative Systems
I design AI-assisted workflows and tools for briefing, insight generation, creative exploration, campaign evaluation and creative decision-making.
WHO I HELP
For Brands
I help marketing teams brief better, evaluate ideas more clearly and get stronger creative output from agencies and internal teams.
For Agencies
I help agencies sharpen their strategic process, improve creative standards, pitch stronger work and integrate AI into the creative workflow without killing human judgment.
For Employers
I bring senior creative direction, strategic leadership, team development, pitch experience and practical AI transformation into one profile.
SELECTED EXPERIENCE
Dentsu Global Network / Bahrain
Creative leadership, campaign development and AI-assisted creative workflows in Bahrain.
Saatchi & Saatchi / Romania
Relaunched the local agency under Publicis Group and helped win 13 retainer clients in 9 months.
JWT / Romania
Creative direction, department building and award-winning work for major local and international brands.
MullenLowe / Romania
Strategy, digital leadership and creative process development across agency and client teams.
Frame Communication / Qatar & Portugal
Helped reposition the agency from branding-focused to integrated communication.
Almoayyed Creative Agency / Bahrain
Partner-level creative and strategy leadership, agency repositioning, process development and business growth.
CONSULTANCY OFFER
I can help with:
Creative and brand strategy
Campaign direction
Creative department leadership
Pitch strategy
Brief development
Insight generation
Creative evaluation
AI-assisted creative workflows
Agency positioning
Team training and creative coaching
MyCD (My Creative Director) AI Suite
WORKING PRINCIPLE
Creativity is not just having ideas.
It is the discipline of finding the right problem, asking sharper questions, building stronger connections and making better decisions before execution begins.